Campaigns

A campaign is an object grouping four main components:

  • A budget
  • Diffusion settings
  • Audiences
  • Creatives

Budget

In the budget section, you can set:

  • A price per unit, which can be a CPFUA (cost per first user action) or a CPM (cost per mille)
  • A maximum daily budget
  • A maximum total budget (optional)

Diffusion settings

  • Location
  • User browser language
  • Diffusion start and end
  • Target device types
  • Diffusion days and hours
  • Capping

Audiences

See the specific audience page

Creatives

See the formats you can use