Unlike classical campaigns, "adserving" campaigns are really poor in terms of settings
- No audience
- No budget
- No targeting
- No flight dates
- No limits or cappings
The adserving campaigns are here to always be displayed when someone is asking for it somewhere. Consider it to be a way to use BeOp formats outside of BeOp inventory. Thanks to these campaigns, you will be able to display BeOp campaigns directly into your own Ad Servers or classical DSP.
If you have access to that type of campaign, you will be able to select it at the really begining of the campaign creation process
👆 Adserving campaigns are billed on a CPM-based fixed usage fee (and not vCPM).
When you enter the campaign setup, you will find some fields that can still be filled for these campaigns:
👆 you are able to set the campaign category and the invoicing information needed for you and your finance team
👆 if your team does have Sellers and AdOps, you can use the attribution function. You also have a reminder of the pricing information, CPM based on the Impression event
👆 if you are in advanced mode, you can create insertions, then add creatives into these ones. If you are in a simple mode, you will be able to directly add creatives into your campaign. You are still able to attach trackings into your campaign. The new part of the campaign editor is the Script part. More details below.
If you are on campaigns or insertions, you will find that short HTML script tag that you can just copy and paste in your favorite ad server / DSP. This tag can be inserted in the majority of external buying interfaces.
There is a logic in these scripts
- If you take the script on the campaign level, the server will render a random insertion and a random creative from that campaign
- If you take the script on the insertion level, the server will render a random creative from that insertion from that campaign
- If you take the script on the creative level, the server will render that specific creative from that insertion from that campaign
Warning: don't forget to save a first time your insertion so the script you're about to copy contains the relevant insertion ID
Additional information: you can also copy the script using the end of line action buttons 👇